Subculture driven communities of the internet have given us greater access to finding our tribes and living out a more connected experience both on-line and in real life. This is not a one-size-fits-all approach, but rather about providing a distinct underground niche experience. We are gravitating to more authentic platforms, groups, and brands that hone into our individualities and interests. Hyper-specific marketing and nano-influencers are showing to be more effective, using a super targeted approach. Instead of viewing the vastness of the internet as intimidating, this trend celebrates being multi-inspired creating a cross-pollination of aesthetics and references. As subcultures become mainstream, the fun comes in mixing, matching, hacking, and honoring creative self-expression. When an “anything goes” attitude takes hold in fashion, it is execution of personal style that becomes the standout ingredient.